Case studies
Selected projects
Three case studies from professional practice, each on its own page describing the process, decisions and findings.
Leading Field UX Research in 3 Cities
Field shadowing with nurses in 3 cities revealed a single missing feature that blocked adoption of the entire app — and how we translated one finding into the language of business and product at once.
Silence Is Not Satisfaction
Ten in-depth interviews for Nazuby.cz revealed that the absence of complaints doesn't mean satisfaction — and why price competition won't win a loyal B2B customer as reliably as removing friction does.
Less Text, More Activations: Redesigning the Multi-Factor Authentication Page
The original multi-factor authentication page at Masaryk University had over a thousand words and eight topics at once. The redesign reduced cognitive load by cutting text, turning the page from documentation into a short path to activation.